Manish Pradhan An Innovative, Focused Sales & Marketing Professional

An Innovator and Entrepreneur with experience in all aspects of business formation, operation, finance, and management. Effective in directing organizational operations, policies and objectives to maximize productivity, analyzing complex scenarios and use problem-solving measures to turn challenges into profitable opportunities.

An innovative, focused Sales & Marketing professional with over 18 years of experience and capability to work in an environment of constant change, challenges and multiple objectives. Proven credentials in conceptualizing and implementing strategic sales and marketing strategies that propel brands to success, ensure sales growth and achieve profitability objectives.

Digital Marketing Specialist, leveraging in-depth understanding of Digital Marketing, Website Creation, SEO, SMO, PPC, Mobile Marketing, Google Analytics, Display Advertising, SMM, E-Commerce Marketing, Content Marketing, ORM, Lead Generation, Ad Sense & Blogging, Email Marketing, Internet Marketing Strategies & Affiliate Marketing and optimizing user experience. Skilled in developing effective social media content, message distribution and engagement platform, enabling expansion of the organization’s brand messaging channels, increasing quality web visits and lead conversions.

Specialized in all lines of product promotions and launches in rural & urban markets. Effective in managing below the line activations including roadshows, trade fairs, Agrotech, dealer meets, seminars, product free sampling, and CSR programs. Adept in conducting the competitive analysis by keeping abreast of the latest market trends to achieve market share metrics, evolving market segmentation & penetration strategies to achieve targets. Demonstrated ability to manage and motivate cross-functional teams that achieve results.

Experience:

Project Consultant

Worlds Hostel

July 2018 – Present

A Boutique Hostel catering to Backpackers and Travelers from all around the World

Co-Founder
Swichan Trademart Private Limited
May 2018 – Present

Running a Professional Wholesale Trading Services of Readymade Garments, leveraging the strengths of E-commerce in the marketplace.

Project Consultant
Neeraj Caterers And Decorators
Apr 2017 – May 2018

Planned Digital Marketing Drives and executed projects related to Website Planning and Creation, Social Media Marketing, Search Engine Optimization, Search Engine Marketing & Lead Generation. Ensured Brand Visibility on the online platforms and Played a vital role in re-designing Neeraj Caterer brand website.

Senior Manager Marketing

Escorts Limited

Dec 2009 – Apr 2017

Career Path:
Jul 2015 – Apr 2017 Senior Manager – Sales & Marketing
Nov 2012 – Jul 2015 Senior Manager – Marketing
Dec 2009 – Nov 2012 Manager – New Tie-ups & Alternate Channel

Associated for over 7 years with a leading Indian engineering company, operating in the sectors of agri-machinery, construction and material handling equipment, and railway equipment.

Rose through positions to be Senior Manager – Sales & Marketing, steering sales & marketing and BTL functions, closing strategic alliances with channel partners, executing strategies for company products in rural & urban markets and achieving the assigned annual targets.

Interacting with key decision-makers, understanding and translating requirements into business opportunities. Directing sales promotion and marketing campaigns. Coordinating with channel partners to ensure sales growth and enhanced revenue generation. Identifying and appointing key solution providers for leveraging channel strategy. Conducting dealers’ training programs for capability building and skill enhancement.

Liaising with potential clients, generating repeat business from the existing accounts, ensuring effective sales growth and enhanced revenue generation.

Strengthening relationship with key customers, building and maintaining strong business relations with high net worth & corporate clients, ensuring high customer satisfaction & loyalty by achieving delivery & service quality norms.

Manager Business Development & Client Servicing

Infinity Advertising Services Pvt. Ltd.

Nov 2008 – Dec 2009

Worked for one year with a leading creative advertising agency, engaged in delivering ATL, BTL and Digital solutions.

Administered and delivered quality services to clients like JCB, HLFPPT, Eicher, Airtel, and Nokia.

Analyzed business opportunity and conducted research & survey for various business requirements.

Achieved substantial growth in the rural vertical revenue target within 6 months’ time by generating new clients and retaining the existing accounts.

Handled end to end event management involving conceptualization and implementation of below the line activations at the national level. Developed and executed event management plans through innovative marketing communications and corporate image building exercises. Created marketing strategies to build consumer preference and drive volumes. Built brand awareness, ensured positioning in tune with market requirements.

Manager Market Development

Jul 2008 – Nov 2008

Associated with Maxicare Overseas Associates for a short period of 5 months and administered the design and production of in-shop / outdoor merchandising and advertising elements for various clients.

Deputy Manager Sales (Area Sales Manager)

Sep 2002 – Jul 2008

Career Path:
Oct 2007 – Jul 2008 Deputy Manager – Sales (Area Sales Manager)
Sep 2002 – Sep 2007 Assistant Manager – Marketing

Worked for almost 6 years with one of the world’s leading manufacturers of agricultural engineering equipment, having diverse product portfolio including modern harvesters, tractors, balers and farming information technologies.

Steered sales and marketing for company products like CT 60 & CT 30 and ensured effective sales growth and enhanced revenue generation.

Participated in various exhibitions & fairs, organized dealer meets and created product awareness. Visited fairs and manufacturing facilities at overseas locations.

Showcased future products in line with German technology. Negotiated and closed tie-ups with vendors to market company products and ensured the increased number of bookings

Engineer Manufacturing

Jun 2000 – Oct 2001

Worked for over one year with Escorts CLAAS and responsible for assembly / production planning & control and meeting assigned production schedule. Planned and allocated manpower resources, provided assistance to inventory systems for minimizing the cost incurred

Met quality objectives for ISO 9001 and ISO 14000. Ensured reduction in an average number of defects per machine as well as process time for unit down an order of spares.

Trainee Manufacturing, Engineering & Projects:

Jul 1998 – Jun 1999

A reputed brand in the agricultural vista, Eicher Tractors are renowned for their high value for money proposition, providing cost-effective and proficient products packed with some of the finest global technology.

Associated for one year with Eicher Tractors and involved in the analysis and implementation of high volume low-pressure guns for Chassis painting area.

Conducted Heat Load Calculations for identification of low-temperature conditions in new Pre–Treatment Chamber and sheet Metal Paint Shop.

Performed cost comparison between Hot Water Generator and Electric Heater System and also handled the procurement, installation, and commissioning of Hot Water Generator.

Education: